First Look: Digitally-native Asteri Beauty dazzles in brick-and-mortarA fast-growing, female-founded Middle Eastern luxury beauty brand is expanding in physical retail. Primark launches first U.S. brand campaignPrimark, which traditionally has relied on word of mouth brand recognition, is making a big marketing push in the United States. Making the case for paper hangers in Plastic-Free July Consumers increasingly support sustainable and environmentally friendly companies. Survey: 94% of retail executives plan to invest in e-commerce In a growing omnichannel environment, brand leaders say they plan on increasing their investments into e-commerce. Starbucks partners with other chains in first-of-its kind reusable cup pilot Starbucks is teaming up with more than 30 other quick-serve restaurants to test a city-wide returnable cup initiative in California. Ikea pops up in Times Square with innovative billboard Ikea U.S. has taken over New York City’s Times Square with a larger-than-life 3D billboard. Etsy focuses on creativity of sellers with new standards, campaign Etsy Inc. is refocusing on its original mission to serve as an online marketplace for unique, handmade, and/or vintage items. Toys “R” Us creates history-making promotional film with generative AI Toys “R” Us is in a first with its new brand film. Shoppable content – the new omnichannel commerce frontier Retailers are finding new ways to make a broader range of omnichannel content into points of consumer purchase. Amazon achieves largest plastic packaging reduction effort yet Amazon is continuing efforts to avoid and reduce packaging from its supply chain. First Previous 2 3 4 5 6 Next Last
