Events

Target has come up with some clever buzz-building brand activities over the years and a new initiative underway in Seattle is no exception.

Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.

As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.

STRATHAM, N.H. — Premium Swiss chocolatier Lindt & Sprungli USA announces a partnership with The Culinary Institute of America (CIA). Through the partnership, Lindt will collaborate with the next generation of culinary experts in a student contest searching for innovative dark chocolate bar recipes, sponsor CIA Boot Camp sessions, including several lectures and demonstrations with a Lindt Master Chocolatier, and donate premium chocolate products for use in CIA classrooms. 

Kendal King Group has created a unique event to be held in Northwest Arkansas later this summer that is designed to simultaneously benefit local charities while commemorating the firm’s 25th anniversary.

The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.

CINCINNATI — As part of its "My Story. Our Flag." project, Tide unveiled a special flag — created in honor of Team USA — in New York's Bryant Park on Tuesday.

The 117-ft.-by-52-ft. flag, a larger-than-life artistic rendition of the American flag, features nearly 1,500 stories collected from Tide's Facebook and Twitter followers. Each piece of fabric making up the flag was washed in Tide prior to being sewn together, the brand said.

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.