Displays & Signs

Toronto -- Canadian golf retailer Golf Town said Thursday it has opened its first five stores in the United States, all located in the greater Boston area.

The $25 million U.S. market expansion includes stores in Avon, Bellingham, Reading, Seekonk and Watertown, Mass., all of which opened on March 24 and total about 100,000 sq. ft. A sixth store is slated to open in Northborough, Mass. in the fall.

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

Recently I had one of the most immersive, exciting shopping experiences ever. I got to play with a bunch of cool products and to engage with employees and other shoppers who had similar tastes and interests as mine. The experience whetted my appetite for more products and I left totally pumped up about several brands. I told several people about my experience and they wanted to go check it out themselves. 

NEW YORK  -- Barneys New York has announced that Carine Roitfeld will collaborate on its women's fall 2011 campaign. Roitfeld will serve as guest editor and stylist working alongside celebrated photographer Mario Sorrenti and Barneys New York creative director, Dennis Freedman, to create the campaign, the company reported.

According to the company, the company will celebrate Roitfeld's iconic style and will feature looks displayed in the windows at Barneys' Madison Avenue flagship store. 

PORTLAND, Ore. -- Adidas has announced the launch of its newest running shoe, the ClimaCool Ride. The shoe features 360-degree ventilation, attacking the main cause of runners' discomfort – high humidity and temperature, the company reported. The shoe is available in 26 colors. 

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

SEATTLE, Wash.  -- MOGO Design, a Seattle-based company that has developed a new and patented magnetic accessory line for tween girls, announced that it has signed a national distribution deal with Nordstrom. The deal will bring the MOGO charm line with more than 200 charms to all Nordstrom full-line store locations throughout the United States and is MOGO Design's large-scale debut into the fashion specialty retailer channel. MOGO is available in select locations now with the full roll-out to be complete by April 2011. 

HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.