Displays & Signs

SUNBURY, Pa. — Weis Markets answered the growing demand for local seasonal produce with the launch of a new campaign highlighting the contributions of its suppliers.

NEW YORK — Macy's has announced the launch of exclusive bedding line Bar III. Now available in 100 Macy's stores and on macys.com, items in the line are priced from $40 to $250.

With the promise of mesmerizing merchandise, an exclusive assortment of My Little Pony products are receiving special toy department treatment at Target this week. The popular Hasbro property is based on a talking unicorn pony and her unique collection of friends, which has made “My Little Pony Friendship is Magic” that airs on Hasbro-owned channel The Hub the number one television show for kids ages two through 11.

Ann Arbor, Mich. -- The reviews are coming in, and Domino’s Pizza is streaming them atop a billboard in one of the country’s busiest intersections: Manhattan’s Times Square.

ROME — Gap Inc. announced that it will open its first Gap flagship store in Rome on Via del Corso, the city’s premier shopping district. The company said it expects to open the store on July 30.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

Minneapolis -- Supervalu president and CEO Craig Herkert on Tuesday spoke of the company’s “hyper-local retailing” concept during a conference call with analysts and reported by Retailing Today.

Supervalu’s commitment to growing its Save-A-Lot discount banner and its participation in First Lady Michelle Obama’s Partnership for a Healthier America campaign were other significant programs Herkert believes will help differentiate the grocer enough to drive trips and increase consumer loyalty.

Seattle -- AccessVia announced Tuesday that Casual Male DXL is printing color shelf-edge product signs using AccessVia Web dSignShop.

Signs are printed in the store on an as-needed basis, allowing the retailer to produce full-color sign designs immediately on-site.

Target shoppers at a store in Van Nuys, Calif. were surprised, and briefly inconvenienced, when a flash mob assembled by season nine American Idol contestant Todrick Hall took over the front end of the store and blocked access to check-out stands.

Here’s a good idea for retailers looking to bring a sense of newness and a treasure hunt atmosphere to stores. Sign exclusive agreements with known and emerging designers or upscale brands during limited duration merchandising events as a means to achieve differentiation. Sound familiar?

Target pursued this concept more than a decade ago with general merchandise and earlier this year observed the 5th anniversary of the Go International designer program with a collection of products from past designers.