Displays & Signs

Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.

Chicago -- Peet’s Coffee & Tea is growing its footprint in the greater Chicago area, opening 16 stores in a phased rollout across the market this fall. Chicago is part of Peet’s aggressive U.S. expansion effort that began last year, which will bring its store total to nearly 300 locations nationwide by the end of the year.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open a store in Pittsburgh, on Sept. 4.

Located in Bakery Square, the new store will feature a curated selection of products made in Pennsylvania, part of West Elm’s Local initiative. The initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments.

The Mall at Short Hills (New Jersey) will launch the holidays with its 13th annual “Santa Paws” promotion, as shoppers have pictures taken with Santa--pets in tow. On Nov. 9 and Nov. 16, shoppers will bring their canine companions--in costume, if desired--to the Ice Palace at Grand Court on the lower level of The Mall at Short Hills and have a holiday photo taken.

Murad, the skin care brand founded by Howard Murad, plans to open in October the company’s first official stand-alone retail boutique.

The freestanding store, which will serve as Murad’s global flagship retail location, will be located in Los Angeles. The opening of the 1,500-sq.-ft. store front coincides with the celebration of Murad’s 25th anniversary this year.

New York – Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady. The campaign, “This is Ugg,” launches Sept. 2 and features a series of three 60-second video spots that will air on YouTube and TV.

The campaign will also feature a concurrent print component. Los Angeles-based M&C Saatchi served as creative agency.

HSN has re-energized its seasonal offerings with "The Fashion Edit," the company's annual fall fashion series, now through September 24.