Digital Marketing

Black Friday is an annual event, but not a static one.

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion.

A new study reveals which states are more interested in Black Friday.

Customers searching for beauty products and sneakers on Google have new ways to make the experience more lifelike, supported by augmented reality technology.

Simon is looking to help direct-to-consumer brands evolve into omnichannel retailers by expanding in brick-and-mortar.

Two Bloomingdale’s Outlet stores are hosting a six-week, 10-episode holiday livestream shopping series.

Nike is continuing to expand its metaverse presence with a new immersive digital platform connecting creators and buyers of virtual goods.

American Express is partnering with TikTok to help small businesses connect with young customers during the holiday season.

Amazon has at least one more major holiday promotion coming up.

The 14th annual Alibaba Global Shopping Festival (known colloquially as “11.11” or “Singles Day” had sales approaching the all-time high gross merchandise volume (GMV) total from 2021.