Digital Marketing

Target is going on the road as part of its holiday marketing campaign.

Google is providing small retailers and brands with solutions, some based on artificial intelligence (AI), designed to make reaching shoppers easier.

Albertsons Companies is partnering with a shoppable recipe provider.

Holiday shoppers are looking to support small businesses.

Best Buy is hosting a series of three holiday live shopping events in collaboration with a leading livestream platform.

The Michaels Companies is moving onto Etsy's turf.

For almost half a century, one-dimensional (1D) barcodes have served as the backbone of retail, facilitating inventory tracking and point-of-sale transactions.

Amazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation.

Google is extending the reach of its augmented reality (AR)-based beauty shopping and advertising capabilities.

A new survey shows a growing number of consumers will use TikTok as a holiday shopping resource in a variety of ways.