Study reveals influencers on influencer shopping habitsIncreasingly important social influencers do not make purchase decisions in a vacuum. Brand Homes: Immersive experiences with staying powerBrand homes are the quintessential opportunity for the most immersive manifestation of your brand purpose, personality and assets. Amazon’s newest competitor has youthful edge Verishop is pursuing millennial and Gen Z shoppers with influencers and social responsibility. Vera Bradley acquires digitally-native, ‘give back’ accessories brand Vera Bradley Inc. has expanded its portfolio. Word of mouth drives new customers The recommendation that consumers rely on most when it comes to driving brand awareness is decidedly low tech. Crate and Barrel acquires home décor brand with eye to store expansion Crate and Barrel has big plans for its newly acquired boutique brand. Online brand that makes shoes out of plastic water bottles opening stores Digital native Rothy’s is making its move into brick-and-mortar. Best Buy jumps into ‘connected’ fitness Working out is getting more high-tech at Best Buy. Target digital ad platform enters programmatic advertising space Roundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange. Now and Next Retail: Experimenting to win Retailers need to get better at anticipating consumer behavior and making provocative bets on what they will be buying tomorrow, write Accenture’s Dave Allan and Jill Standish. First Previous 231 232 233 234 235 Next Last
