Digital Marketing

Working out is getting more high-tech at Best Buy.

Roundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange.

Retailers need to get better at anticipating consumer behavior and making provocative bets on what they will be buying tomorrow, write Accenture’s Dave Allan and Jill Standish.

The resale market is booming, particularly in the luxury segment.

Over the past few years, myriad digital mapping, geo-fencing, and data collection companies have offered tech-powered services to help retailers find and plan new locations.

Tech companies continue to dominate an annual listing of the most valuable global brands.

Shopping for toys has evolved in the roughly one year since Toys “R” Us exited the retail scene.

Amazon has expanded its suite of financial services with a credit card that targets consumers looking to build or rebuild their credit.