Digital Marketing

In determining company strategy and marketing tactics during times of economic turmoil, political tension, or social unrest, the most important thing is to know your customer base.

Victoria’s Secret isn’t done closing stores.

The number of brands selling and advertising via Amazon has sharply risen since the outbreak of COVID-19, and other e-marketplaces are also growing.

If local businesses are wondering who reads online reviews, a vast majority of their customers probably do.

The nation’s largest bridal retailer is launching the “Little White Dress Boutique” across channels, with leading-edge virtual features.

Roughly one-third of U.S. consumers use social media to discover products to buy, but that percentage rises for shoppers under 35.

Join Chain Store Age for a webinar on Thursday, March 4, 11 a.m. (EST) on one of the biggest challenges facing retail marketing and sales organizations: The pressure to increase lead generation and improve conversion.

A global payment app and a major young women’s media brand are entering a leading-edge digital shopping space.

A new survey reveals five steps that direct-to-consumer (DTC) retailers can take to increase customer engagement with subscription programs.

Digital engagement with customers makes it easier than ever for retailers to craft product offerings around the specific needs and wants of their shoppers.