Cross-Merchandising

WAYNE, N.J. — Babies“R”Us is offering customers a new way to support military moms-to-be through a partnership with Operation Shower, an organization that hosts baby showers for military wives to ease the stress of their husbands’ deployment. The retailer has launched Babiesrus.com/OperationShower, which will serve as an online information portal, where visitors can learn how they can support this charitable program and ensure that military moms-to-be, who are often far away from friends and family, receive basic essentials for their newborns.

CINCINNATI — Kroger announced that it has kicked off a sales event during May that will support the broad range of programs and services the United Service Organizations provides to service members, their families and veterans.

NEW YORK — Sears has partnered withBonnier Corp., publisher of Outdoor Life magazine to launch an exclusive line of Outdoor Life branded sportswear for men.The line will be available in more than 800 Sears stores nationwide and on Sears.com, beginning September.

HOFFMAN ESTATES, Ill. — Kmart is introducing prescription pet medications at its stores, the mass-merchandise retail chain said Friday.

The company said the new program was designed to make it easier for customers to get branded and generic pet drugs and more convenient to shop for the whole family. More than 60% of American households own a pet, and families spent more than $50 billion on their pets in 2011, according to the American Pet Products Association.

Boston -- City Sports will open its 21st store, in Burlington, Vt., on May 6.

The eco-conscious space—built utilizing reclaimed materials from previous stores—was designed to capture the spirit of the community. The existing ceiling was kept, and all lighting fixtures were replaced with energy-efficient bulbs.

Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.

Hasbro has partnered with teen retailer Aéropostale for an exclusive line featuring the Battleship and G.I. Joe brands.

The line will include men's graphic t-shirts featuring Battleship and G.I. Joe images ahead of the debuts of "Battleship" on May 18 and "G.I. Joe: Retaliation" on June 29.

BENTONVILLE, Ark. — Walmart is giving fans of Marvel's "The Avengers" exclusive access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow. This new "Super Hero AR" app is available now for download at the iTunes App Store and Android Market.