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  • Top 10 Tips to Boost Holiday Online Sales

    The holidays are fast approaching, and experts across the board agree that online sales will be crucial to retailer performance. To help online merchants optimize the expected uptick in holiday traffic, e-commerce provider Volusion has released  its “101 Tips to Boost Holiday Sales.” The tips range from logistical improvements in shipping to innovative marketing tactics.

    Here are Volusion’s Top 10 suggestions:

    1. Ensure the mobile-optimized version of your online store has its logo and the categories are arranged properly.

  • Survey: Consumers spending more for holiday, but still cautious

    NEW YORK Deloitte reported that six out of 10 (62%) of its holiday survey respondents plan to spend more or the same on the holidays, a 11 percentage point rise from Deloitte's 2009 holiday survey and the highest level since 2006.

     

    Thirty-nine percent of those surveyed expect the economy to improve next year, down from more than half (54%) who anticipated an improvement at this time last year.

  • Results improve at ODP, search on for CEO

    Two days after announcing the resignation of chairman and CEO Steve Odland, Office Depot on Wednesday announced improved results for the third quarter ended Sept. 25 despite a challenging economic climate which pressured sales. The company said it achieved third-quarter profits of $54 million, reversing a prior-year loss of $413 million, while earnings per share rebounded to 18 cents compared with a prior-year loss of $1.51. Total sales declined 4.3% to roughly $2.9 billion, including the unfavorable effect of foreign exchange rates.

  • P&G unites innovation with value for multipronged campaign

    NEW YORK -  In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

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