-
Sears takes aggressive approach to advertising
HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.
Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.
-
Higher food prices eating at consumers' wallets
NEW YORK — Next to gas, the rising cost of food almost always tops consumers' list of spending concerns, and those concerns will surely rise as food prices reached peak levels last month, according to the Labor Department's Producer Price Index. The particularly high increase in the cost of both fresh and dry vegetables not only hurts consumer wallets, but could also curtail efforts, such as this partnership between First Lady Obama and Walmart, to encourage Americans to eat healthier.