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Survey: BTS shopping shows surge in coupon use
Austin, Texas -- A survey released Friday by coupon site RetailMeNot found that coupon use for back-to-school shopping surged this year, particularly for retailers selling books, school supplies and apparel.
According to RetailMeNot, which measured coupon usage during the July 1 to Aug. 20 selling period, as compared with the prior three months, the average daily coupon clicks increased more than 130% for book retailers, more than 40% for merchants selling back-to-school supplies and more than 30% for stores selling apparel and shoes.
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Wal-Mart slashes holiday layaway fee in response to customer complaints
Bentonville, Ark. -- Wal-Mart Stores said Tuesday it has lowered its holiday layaway fee from $15 to $5, saying that the move is in response to customer feedback.
Customers may begin to open layaway accounts under the new fee arrangement on Sept. 15, and it runs through Dec. 14.
According to Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S., “this is a direct response to feedback we received since announcing this year's Holiday Layaway program. [It] makes Walmart more competitive in the marketplace.”