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  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • H&M pushes sustainability agenda & customers into stores

    STOCKHOLM — H&M will become the first fashion company to roll out garment collecting in select stores worldwide as part of their sustainability initiative.

  • Macy’s to keep stores open 48 hours straight Dec. 21 through Dec. 23

    New York — Last-minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Dec. 21 through 7 a.m. on Dec. 23.

    The 48-hour shopping marathon coincides with Macy’s final scheduled One-Day Sale of the year, which concludes at 7 a.m., Dec. 23. While the sale ends Sunday morning, 57 stores will remain open 24 hours or offer extended late hours until close on Christmas Eve.

  • U.S. online holiday spending surpasses $21 billion to date

    Reston, Va. -- Online holiday spending reached $21.4 billion for first 32 days of the November-December shopping season, up 14% year-over-year, according to comScore.

    The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.       

  • Online shopping continues to set records

    Through the first 30 days of the holiday season online sales have surpassed $20 billion with several days last week above the $1 billion mark.

  • Social media and mobile takes up bigger chunk of marketing budget

    Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

  • Moody’s: Retailers that opened early on Thanksgiving night gained advantage

    New York -- Retailers that opened early on Thanksgiving evening gained an advantage and that promotional activity was about on par with last year, according to a new Moody’s report, “Thanksgiving Weekend: The Early Bird Gets the Worm.”

  • FirstData: Year-over-year retail dollar volume growth on Thanksgiving and Black Friday a healthy 5.6%

    Atlanta -- Year-over-year retail dollar volume growth on Thanksgiving and Black Friday was healthy at 5.6% as many retailers started the holiday shopping season earlier this year and consumers welcomed the opportunity to find bargains, according to a study by First Data Corp.’s First Data SpendTrend analysis for Black Friday 2012 compared with Black Friday 2011. (SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.)

  • B&N curries favor with teachers

    NEW YORK — Barnes & Noble will offer teachers a special holiday shopping event Saturday, Dec. 1.

    Educators who shop at their local Barnes & Noble store or at www.bn.com and present a valid Barnes & Noble Educators Discount Card will receive special discounts on select merchandise.

  • Chase: Cyber Monday online sales up 22% from last year

    New York -- Cyber Monday continues its importance, driving a nearly 22% increase in year-over-year online sales, Chase reported Tuesday as part of its latest Holiday Pulse report. Monday sales beat Sunday, the next highest day, by a margin of 26.7%.

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