Cause Marketing/ Community Programs

J.C. Penney is launching a kids’ clothing line that celebrates diversity — including diversity of abilities.

The Smithsonian Institution is set to receive its largest donation since its founding gift from James Smithson in 1846.

Walmart’s environmental, social and governance (ESG) activities include climate action, inclusive hiring and promotions, and COVID-19 remediation.

A fast-food hamburger chain is featuring images from a 2015 advertising campaign in its first-ever non-fungible token (NFT) offering.

Dollar General is making a major commitment to providing access to food resources in rural and underserved communities. 

Timberland is launching a global product take-back program as part of its overall sustainability commitment.

Best Buy is making a big investment to create a stronger community of diverse suppliers and to help increase Black, Indigenous and people of color representation in the tech industry.

Benefit Cosmetics is seeking to engage and support women in a virtual environment traditionally dominated by men.

Victoria’s Secret is making over its brand image — and it doesn’t include supermodels.

For the second year, J.C. Penney Co. Inc. is celebrating what is now the federal holiday of Juneteenth across its offices, supply chain facilities, and stores.