Cause Marketing/ Community Programs

SAN FRANCISCO — Gap Inc.'s online boutiqe Piperlime announced that Rachel Bilson, Olivia Palermo and Byrdie Bell will join Rachel Zoe as guest editors to kick off the fall season.

“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, VP and general manager of Piperlime.  “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

SAN FRANCISCO — Staples charitable arm, Staples Foundation, has partnered with The Hispanic Scholarship Fund to expand educational outreach and scholarship opportunities for Hispanic students and their families. As part of this partnership, Staples Foundation is awarding a $100,000 grant to fund community outreach programming and 22 Staples scholarships for Latino college students majoring in business, according to the company. This is the first partnership between HSF and Staples

PLEASANTON, Calif. — Safeway announced that it has raised $10.4 million during a five-week campaign to help the Muscular Dystrophy Association develop treatments and assist people coping with neuromuscular diseases.

DALLAS — Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart. 

Chicago -- General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11. 

Target last week announced the donation $250,000 in cash and product to assist with Hurricane Irene relief efforts, pushing the total amount the company has committed to domestic disaster relief to more than $1 million. The donations will be distributed among relief agencies including The Salvation Army and the American Red Cross. In addition, Target is giving gift cards and 10,000 relief kits to other local, regional and national nonprofit organizations for such essentials as water and food.

WAYNE, N.J. — Toys“R”Us announced that its Children’s Fund will make a $200,000 donation to the American Red Cross to support relief efforts in the aftermath of Hurricane Irene.

SAN ANTONIO — H-E-B announced that it has launched an early childhood literacy initiative to help educate Texas parents and caregivers about the importance of reading to children a minimum of three times per week and to provide families with the tools and resources they need to prepare their early learners for school.

SALISBURY, N.C. — Bottom Dollar Food invited customers to contribute to its Hurricane Irene disaster relief campaign.

The campaign, which ended Tuesday, supported efforts of the American Red Cross to raise funds that would serve those impacted areas by the hurricane. Bottom Dollar Food accepted register donations at stores in Virginia and Washington, D.C., and surrounding areas, as well as stores in the greater Philadelphia region. Bottom Dollar Food donated $4,000 to the American Red Cross.