Marketing Tactics

Two of the biggest names in malls are getting together on a Los Angeles outlet center that they hope will attract “the most affluent” locals and tourists.

Good Housekeeping magazine is putting its hat in the retail arena, online and off.

Francesca’s Holdings Corp. reported second-quarter earnings and sales that missed expectations and provided a disappointing outlook amid "weak traffic trends.”

When it comes to brand loyalty, tech brands lead the pack.

Experiential retail is getting a sporting chance in Russia thanks to IKEA Centres.

Amazon is on track to hit a new milestone this year—at the expense of its biggest rival.

Amazon wants American Express cardholders who haven't used Prime Now to give it a try.

Tim Gunn and Heidi Klum are planning to walk a new runway — one that is being rolled out by Amazon.