Marketing Tactics

ST. PETERSBURG, Fla. — HSN announced that Jennifer Lopez will launch her new fragrance Love & Light exclusively on HSN on July 2.

HSN said it is also offering fans the chance to win a private meet-and-greet with Lopez at the HSN set on July 2. The comany is accepting entries via its Facebook page and HSN.com through June 14.

The prize package will also include:

• Airfare for a winner and guest

• Two nights at the historic Vinoy Renaissance Resort and Golf Club in St. Petersburg, FL

On average, across the retailer set, both the number of inserts and number of page counts decreased when comparing the month of May 2011 to May 2010. Notable standouts for the insert counts include a decline of 39% for Home Depot and an 11% decrease for Lowe’s.  While both Home Depot and Lowe’s dropped fewer inserts this year compared to last year, Home Depot’s decline was more pronounced from nearly seven inserts in 2010 to four in 2011.

GLENDALE, Calif. — Ahead of the upcoming Licensing International Expo in Las Vegas, Disney Consumer Products chairman Andy Mooney showcased the companies plans to expand its retail presence. According to Mooney, who was speaking at a media presentation, sales of Disney-branded merchandise have grown at a compounded rate of 12% per annum over the last 10 years. 

MCKINNEY, Texas — Blockbuster announced that it is rewarding good students with its "Good Grades, Free Rental" program. Children in kindergarten through 12th grade who earn a B average or better on their report cards can head to participating Blockbuster stores nationwide to receive a free, one-day, non-new release movie rental.

BERLIN, N.J. — A.C. Moore Arts & Crafts, which operates 135 stores along the U.S. East Coast, has announced a summer-long schedule of free "Make & Take" arts and crafts activities for children ages two to 12, through Aug. 31. All A.C. Moore stores (www.acmoore.com) will offer the free activities, from 3 p.m. to 5 p.m., each Wednesday, through the end of the summer.

SAN FRANCISCO — Gap Inc. announced that Diane von Furstenberg will design a collection for the GapKids and babyGap brands. The collection is expected to be available for purchase to customers in March 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.

In the May 26 edition of SiteTalk, we asked the question, "Did you attend RECon 2011 in Las Vegas this week? If so, what was your key takeaway from the show?"  This is what several readers had to say:

DULUTH, Ga. — Delhaize America banners are getting the kiosk treatment.

NCR is adding more than 800 Blockbuster Express kiosks to Delhaize America supermarkets, including Food Lion, Bottom Dollar Food, Harveys and Reid's across 11 states.

Blockbuster Express kiosks will be located either inside or outside the stores and provide easy access to a wide selection of popular movies, starting at a promotional price of $1 per night per rental, NCR said.