Marketing Tactics

New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.

The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.

The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.

NEW YORK — Macy’s announced that it will offer an exclusive collection of area rugs that have been certified by GoodWeave, an international nonprofit organization that works to ensure rugs made by hand in Nepal and India are free of child labor. The GoodWeave collection, including 20 styles available in various sizes, will be carried in select Macy’s stores in New York and New Jersey.

New York City -- Even in today’s digital world, a store’s physical appearance matters -- and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers. The total amount the company spent increased 12% to $1.508 billion compared with $1.246 billion the prior year. That put the company 18th on the Ad Age list of the nation’s 100 largest advertisers. Only two retailers spent more than Target.

SAN JOSE, Calif. — eBay reported that it has completed its previously announced acquisition of GSI Commerce, a leading provider of e-commerce and interactive marketing services. The stockholders of GSI approved the adoption of the merger agreement with eBay at the special meeting of stockholders held on June 17 and the merger became effective later that day.

It had been awful quiet on the organized labor front for a while, so news this week of the creation of a new union-backed anti-Walmart group serves as a reminder that unions are the equivalent of a bad case of herpes to Walmart. The discomfort and visible symptoms associated with their organizing activities occasionally subside, but there is no cure and eventually the company experiences another outbreak.