Marketing Tactics

San Francisco -- Gap announced Monday that it will open its first Banana Republic store in France in Paris in early December. The 15,952-sq.-ft. store will be located on Avenue des Champs Élysées, one of the most popular international shopping destinations in the world.

“Following the success of our London and Milan openings, we are delighted to bring Banana Republic to Paris and take another exciting step in our international growth strategy,” said Stephen Sunnucks, president, International, Gap.
 

NEW YORK — Customers with expensive taste will have greater access to luxury now that Saks is planning to open five new Off 5th stores throughout the United States. According to the company, these new stores will be located in upscale outlet, lifestyle, or strip centers, and each store will be designed in Off 5TH's unique "luxury in a loft" format. The new stores should have a particular appeal to foreign tourists, who helped drive up same-store sales to about 15% at Saks' flagship New York store.

New Balance has brought its “Experience” format to North America, opening a 4,000-sq.-ft. space in Manhattan’s Flatiron District.

PARIS — Gap Inc. has announced plans to open its first Banana Republic store in France in Paris in early December. Synonymous with culture, quality, heritage and style, the store will be , one of the most popular international shopping destinations in the world.

The 15,952 sq. ft. Paris flagship store will be located on Avenue des Champs Élysées and will occupy more than two floors.

OAKLAND, Calif. — Cost Plus reported that net sales for the second quarter of fiscal 2011 were $197.9 million, a 3.2% increase compared with $191.8 million for the second quarter of fiscal 2010. Same-store sales for the second quarter of fiscal 2011 increased 2.8% compared with a 6.5% increase for the second quarter last year. The increase in same-store sales for the second quarter was due to an increase in customer count of 5.5% offset by a 2.5% reduction in the average ticket per customer, the company reported.

New York City -- Subway is testing a cafe concept with an expanded menu and more sophisticated décor in about 15 locations, the Associated Press said.

The new format includes modern lighting, flat-screen TVs, comfortable chairs, and such menu items as muffins, pastries, espresso beverages and salads.
 

RIDGELAND, Miss. — Viking Culinary Group announced that it has introduced a new line of branded outdoor grills from celebrity chef Emeril Lagasse.

Products in the Emeril grill line include:

New York City -- New Balance has opened its first North American Experience Store, in New York City's Flatiron District. The approximate 4,000-sq.-ft. space is designed to reflect the heritage and spirit of the century-old brand.