Marketing Tactics

CONSHOHOCKEN, Pa. — Ikea demonstrated the retail industry's commitment to the environment and sustainability by taking part in Climate Week, which is taking place in New York City this week. Ikea U.S. president Mike Ward was part of a 6-person sustainability panel held at 7 World Trade Center on Sept 19. Others on the panel included NYC mayor Michael Bloomberg and former British prime minister Tony Blair.

New York City -- Gap’s Personal Advancement and Career Enhancement program was recognized by former President Bill Clinton at the Clinton Global Initiative, held in New York City. Bob Fisher, son of Gap founders Doris and Don Fisher and a Gap board member, accepted the honor on behalf of the company.

SAN FRANCISCO, Calif. — Gap Inc. announced that its Personal Advancement and Career Enhancement program was recognized by former President Bill Clinton at the Clinton Global Initiative, held in New York City.  Bob Fisher, son of Gap Inc. founders Doris and Don Fisher and a Gap Inc. board member, accepted the honor on behalf of the company.

NEW YORK — Walmart took the next step in its goal to help build women's economic empowerment by announcing the launch of a dedicated page on Walmart.com that will feature an assortment of products created by women in nearly two dozen countries, including women who work in cooperatives and own small businesses. The site, which the company expects to be available in spring 2012, will feature such products as jewelry from Guatemala, Thailand and Ethiopia; coffee from Central and South America; and dresses from Kenya.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a new long-term agreement to provide private label and co-branded credit-card services for Marathon Petroleum Corp., Findlay, Ohio.

New York City -- Shopping-center sales in November and December are expected to increase 2.2% relative to the same period a year ago, according to the International Council of Shopping Centers. In 2010, the holiday season posted a 5% gain following two back-to-back declines during the 2007-09 recession.

The organization has forecast that U.S. holiday sales in 2011 will post a moderate 3% gain, down from 2.1% last year.
 

September may seem a bit early to put out a holiday toy list, considering most consumers just finished spending for back-to-school and still have Halloween to think about, but garnering media attention is important. Many retailers who have a hand in toy retailing will put out some sort of toy list, and Walmart is among them. However if it continues the trend of last year, Walmart won't release its list until early November, which is more in line with when consumers begin thinking about holiday shopping.

New York City -- Aeropostale has launched international shipping, and consumers in more than 90 countries worldwide can now purchase directly from Aeropostale.com, The site’s international expansion is being powered by FiftyOne Global Ecommerce.