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Marketing Tactics

  • Latest study predicts careful spending for the holidays

    NEW YORK — An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

  • Jos. A. Bank and Alfred Angelo in partnership

    New York City -- Jos. A. Bank Clothiers is teaming up with wedding and bridesmaid dressmaker/retailer Alfred Angelo, Investors Daily said.

    Catalogs of Jos. A. Bank's tuxedos and matching accessories will be available at Alfred Angelo Signature’s bridal stores, while Alfred Angelo will be the exclusive wedding-gown partner for the women in Jos. A. Bank's customers' lives, according to the report.

    The two will also team up on bridal shows, web content, blogs and social media.
     

  • September solid, but not enough to elevate comp outlook

    How good was the 5.3% same-store sales increase Target reported for September? We know it was toward the upper end of the company’s official guidance that called for a low to mid single-digit gain, but according to Richard Hastings with Global Hunter Securities it was the company’s best showing in September since 2006.

  • Ridicule continues around Target’s online effort

    The relaunch of Target.com did not go as smoothly as the retailer and its customers would have like judging from the persistent backlash a month and a half after the site went live. Ad Age piled on last week with a piece about how friction between marketing and technology teams contributed to a wide range of functionality and customer service issues.

  • Save-A-Lot to anchor Cleveland redevelopment

    Cleveland -- CenterMark Development LLC announced that Save-A-Lot Food Stores, along with the Ohio debut of discount apparel retailer Forman Mills, will anchor The Shops at Garrett Square. The 65,000-sq.-ft. project is the first phase of a neighborhood revitalization plan envisioned by city officials seven years ago, and plans call for subsequent development of up to two more retail outlots targeting much‐needed retail uses.

  • Toy price parity early season gift for shoppers

    It is still very early in the holiday season and anything could happen from a pricing perspective. However, with that as a caveat, it appears Target and Walmart are in a virtual dead heat when it comes to toy pricing, according to a survey by Citigroup’s senior retail analyst Deb Weinswig.

  • Stop & Shop co-sponsors food benefit outreach program

    NEW YORK — Supermarket chain Stop & Shop will work with Foodshare to sponsor events at its stores in Hartford, Conn., to help qualifying residents access the Supplemental Nutrition Assistance Program benefit.

    About 70% of Connecticut residents who qualify for SNAP, formerly known as the food stamp program, actually receive the benefit, Stop & Shop said. This is because of such issues as language barriers, lack of transportation or lack of knowledge of the program.

  • Marsh lowers prices as part of special program

    Indianapolis -- Marsh Supermarkets said Thursday that it will lower prices on select items in a move to spur sales and loyalty.

    The program, called Good ‘Til, launched this month and guarantees that prices on the most popular items won't increase for at least three months even if industry retail prices increase.

    The three-month guarantees will be offered four times per year.

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