Marketing Tactics

Washington, D.C. -- A report released Tuesday by the Conference Board showed that consumer confidence experienced its biggest gain in more than eight years, jumping to 56 in November from a revised 40.9 reading in the month prior. The leap was the biggest since April 2003 and exceeded the most optimistic forecast by Bloomberg News.

The improvement in consumer attitude may help sustain household purchases, which account for about 70% of the economy, after sales climbed on both Black Friday and Cyber Monday.

London – WorldPay, the global leader in payment processing has appointed Charlotte Speller, VP global marketing, for the e-commerce division of the business.

Charlotte joins WorldPay from Sage Pay, where she was head of marketing and PR and publisher of e-commerce and payments magazine Moving Money.

NEW YORK — Heading into December, consumers are feeling more confident about the economy and that is good news for retailers who are hoping for a strong holiday shopping season. After declining in October, The Conference Board Consumer Confidence Index, improved to 56 in November from 40.9 in Ocober. The Present Situation Index increased to 38.3 from 27.1. The Expectations Index rose to 67.8 from 50.

It seemed like such a great idea at the time. On Nov. 17, we reported that mall owner Forest City had hatched this innovative plan to monitor shopping patterns at two of its shopping centers by tracking patrons’ cell phones during the holiday 2011 season, beginning Black Friday.

CAMP HILL, Pa. — Rite Aid is offering two promotional programs to holiday shoppers, the company said Monday.

The first of these is Cyber Week, launched to mark Cyber Monday, an online shopping holiday that is one of the busiest of the year. The chain is offering limited-time details on items commonly purchased online like beauty and personal care items, personalized photo calendars and vitamins, as well as 20% off when customers spend $50 or more. Customers can sign up at RiteAidOnlineStore.com.

New York City -- Online sales on Cyber Monday were up 33% over 2010, with shopping peaks occurring at 2:05 p.m. EST, according to IBM’s fourth annual Cyber Monday Benchmark study. The average ticket increased 2.6% to $198.26, compared with $193.24 last year.

Among other key Cyber Monday Benchmark findings:

PITTSBURGH — Electric vehicle charging stations recently opened at three Pittsburgh-area Giant Eagle stores, the retailer said.

The EV charging stations, made possible by a collaborative effort through a Pennsylvania Department of Energy grant, now are in operation at the chain's Robinson Township, Township of Pine and Monroeville supermarkets.

Retailers who promoted their online presence as a way to avoid the crowds this past weekend were rewarded for their efforts with record sales on Thanksgiving Day and Black Friday.