Marketing Tactics

MENOMONEE FALLS, Wis. — Kohl's is partnering with designer Derek Lam for the second installment if its DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the Derek Lam collection will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection features misses’ apparel and swimwear and will be available exclusively at Kohl’s and Kohls.com beginning in April 2013.

Dallas -- Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

DALLAS — Neiman Marcus is looking to build on its Cusp brand with the help of a fashion blogger. The company has launched a contest to find the perfect blogger that embodies the Cusp sensibility.

Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment.  The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the forty-two Neiman Marcus stores.

ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

KIRKWOOD, Mo. — Supervalu banner Shop 'n Save has launched a program to combat hunger.

New York -- As women age, they find the shopping experience less enjoyable, according to a survey by global design consultancy Fitch. The study finds that the most fulfilled female shopper is between 16 and 24 years of age, suggesting that shops are designed for the young.

“There is a big opportunity for retailers to redress the balance and improve all our shopping experiences — which is better for business and better for shoppers,” said Tim Greenhalgh, chief creative officer office, Fitch.

LOS ANGELES — Nestle, through its Abuelita hot chocolate and Nescafe Cafe de Olla instant coffe, is enocuraging Latinas to celebrate Dia de los Muertos, or Day of the Dead.

SPARTA, Mich. — Old Orchard Brands has introduced new frozen fruit juice concentrates under its Harvest Select brand.

Available in apple, grape and orange varieties, Harvest Select contains 10% real fruit juice and each 8-oz. serving provides 100% of the daily recommended intake of vitamin C, Old Orchard Brands said.

Harvest Select frozen juice cocktail concentrate can be found in the frozen juice aisle of retailers nationwide for a suggested retail price of 99 cents per can.