Shoppers balance price with sustainabilityConsumers want retailers to align with sustainable values, but also provide low costs. How well did Way Day perform for Wayfair?Analysis is in for Wayfair’s most recently held annual “Way Day” online sales extravaganza. Online shoppers wary about giving out personal info — except when… A new survey reveals consumer preferences for their e-commerce experiences. Reacting to market surprises in real time Two weeks before we were going to break ground on Hamilton Quarter, our plan was altered by a game-changing new tenant. Macy’s opens customers to off-site ad targeting Macy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network. Victoria’s Secret fashion show to make comeback — completely reimagined Victoria’s Secret has overhauled its signature marketing event for a “new generation of women.” Amazon takes big metaverse step with immersive shopping experience Amazon is now letting customers buy real goods from storefronts in virtual worlds. Survey reveals Gen Z social media, branding trends Gen Z consumers have unique preferences when it comes to digital engagement and selecting brands. Timberland celebrates “community” with new SoHo flagship Timberland has taken its in-store brand experience to a new level as it launches its first-ever U.S. membership program. Consumers reveal what will impact Memorial Day shopping choices A new survey sheds light on the drivers of Memorial Day purchase behavior. First Previous 157 158 159 160 161 Next Last
