Marketing Tactics

Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.

The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.

This year, it seems that you can’t turn on the TV or read the news without seeing that another store is opening on Thanksgiving. Some believe Black Friday is fading away as more retailers choose to open early to compete with other shopping options such as online sales. I don’t think that Black Friday is going away, but I do think that it is evolving to best serve the needs of the consumer. Any retailer that is going to be successful long-term has to evolve, too.

Workforce management data, such as time and attendance and payroll, is generally seen as information pertaining to the back end of retail operations. Managing employees is an activity that generally does not involve front-end customer interaction and data generated from this activity is usually siloed from the data retailers use to help guide their customer-facing activities.

San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

HARRISBURG, Pa. — The Environmental Protection Agency has recognized Ahold USA for its efforts to reduce food waste, the agency said.

The EPA said it recognized Ahold for its contributions to the Food Recovery Challenge, which encourages organizations to donate and divert as much of their excess food as possible, which the agency said helps protect the environment and feed needy people. Ahold USA owns the Giant Food Stores of Carlisle, Pa., Giant Food of Landover, Md., and Stop & Shop supermarket banners, as well as the online grocer Peapod.

Santa Clara, Calif. – Multiple media reports indicate that computer chip manufacturer Intel plans to open a number of pop-up stores selling electronic devices using Intel chips. John Wallace, business line manager of mobile and communications for Intel, announced at a Nov. 13 press event that the company will open its first “Intel Experience” store in the NoLita (North of Little Italy) neighborhood of New York City on Nov. 23.

New York -- The hot social-sharing site Pinterest has released its first API for developers. It will help stores and brands display which of their items were most frequently and recently pinned. The first partners for the service include Zappos, Walmart, Disney, and Nestle, reflecting how the site is looking to increase revenue generation with advertising and cross-marketing. (An API, short for application programming interface, is code that allows developers to create apps that interface with a popular web service or other software.)

OfficeMax plans to open most of its stores at 8 p.m. Thanksgiving night. Meanwhile, its e-commerce site will begin offering online Black Friday deals at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 through Saturday, Nov. 30 in stores and online. OfficeMax.com will also host a special online-only, pre-Black Friday sales event at 9 p.m. EST Wednesday, Nov. 27.