Marketing Tactics

As we look ahead to the beginning of the holiday shopping rush, with a consensus expectation of a low single digit increase in sales over 2022, we see a mixed picture in retail.

Despite conflicting economic indicators, 80% of consumers say they’ll buy online more or the same as last year this holiday season.

Ralph Lauren Corp. is deepening its root north of the border — online and in-store.

The originator of the in-house perfumer will debut at Brookfield’s Shops at Merrick Park in Coral Gables.

Panera Bread is offering its food and beverage products on a third-party catering marketplace for business customers.

Best Buy is offering exclusive holiday discounts, in limited quantities, via its consumer app.

B. Riley Financial has increased its stake in fashion brand Bebe Stores as its legendary founder plans to “step down.”

Walmart is targeting Gen Z shoppers in one of their favorite metaverse destinations.