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Marketing Tactics

  • All Boxes Are Not Created Equal: Packaging Optimization Is Key to Big Supply Chain Benefits

    By Rich Thompson, managing director of supply chain & logistics solutions for the Americas at Jones Lang LaSalle

  • Whole Foods expands loan program

    Whole Foods Market’s Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed an additional $15 million for a total of $25 million in funding.

    The Local Producer Loan Program (LPLP) has provided 184 loans to 155 companies since its inception in 2007.

  • Pizza Hut launches online promo

    Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

    Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

  • Online legwear leader creates premium promo

    OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

  • Macy’s, Martha Stewart settle legal dispute

    New York -- Macy’s and Martha Stewart Living Omnimedia have reached a confidential settlement in their ongoing legal dispute over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co.

    Martha Stewart and Macy’s both said the terms of the settlement aren’t material to their businesses. In a separate statement, Macy's said that the settlement did not affect its outstanding claim against Penney.

  • Retailers appeal credit card swipe fee settlement

    Washington -- The National Retail Federation Thursday formally filed an appeal of a controversial antitrust lawsuit settlement covering credit card swipe fees, asking the 2nd U.S. Circuit Court of Appeals to overturn a lower court’s ruling.

  • January 8 is deadline for Retail Store of the Year competition

    New York -- Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 32nd annual Retail Store of the Year Design Competition until Wednesday, January 8, 2014.

    More than 20 competition categories are featured, including department stores, supermarkets, discounters, restaurants, convenience stores, specialty stores, service, sustainability and pop-up stores. This year, for the first time, the competition also includes the category of in-store digital innovation.

  • Crocs seeks new CEO after equity deal

    A search is underway for a new CEO at Crocs following an investment by private equity firm Blackstone and ongoing sales and profitability challenges which could see the funky footwear maker open fewer stores.

    Crocs said John McCarvel planned to retire from his position as Croc’s president, CEO and board member around April 30, 2014 as the company rethinks its approach to growth with increased input from Blackstone representatives who will occupy two board seats.

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