Marketing Tactics

Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”

In total, almost 75% of brands receive social media complaints. In addition, survey results show:

Vancouver, Canada – Lululemon Athletica Inc. is reportedly ending its ban on customers who have resold its goods on sites such as EBay and Amazon.com from purchasing items on its e-commerce site. According to Bloomberg, Lululemon instituted the policy to stop consumers from purchasing and reselling merchandise in bulk, but is rescinding it after a large volume of customer complaints.

Lowe's is renewing its partnership with Habitat for Humanity International. A new five-year, $23.5 million donation will bring Lowe's total contributions to more than $63 million since 2003 and is the company’s largest corporate donation to date.

Along with the funding, Lowe's pledged the continued support of Lowe's Heroes employee volunteers. In the past decade, Lowe's employees have donated thousands of volunteer hours in support of Habitat's work.

Washington, D.C. - More Americans this year are expected to put their tax returns in the bank. According to the National Retail Federation (NRF)’s Tax Returns Survey conducted by Prosper Insights & Analytics, 46% of those expecting a refund this year will put their money into savings, up from 44% last year and the highest percent in the survey’s history.

More Americans this year are expected to put their tax returns in the bank. According to the National Retail Federation (NRF)’s Tax Returns Survey conducted by Prosper Insights & Analytics, 46% of those expecting a refund this year will put their money into savings, up from 44% last year and the highest percent in the survey’s history.

Clinton Township, Mich. — The Mall at Partridge Creek, in the Detroit, metropolitan region, has named Melissa Morang marketing and sponsorship director. Morang will develop public programs, events and community relations for the center.

Morang returns to metro Detroit after spending the past year in the Grand Rapids area working in Meijer’s corporate office on marketing strategies for the retailers soft lines division.

A new concept from Jockey International, Jockey Bra offers shoppers an innovative shopping experience. The 1,170-sq.-ft. store, at Woodfield Mall, showcases Jockey’s revolutionary “volumetric” fitting system, which is designed to eliminate the frustrations associated with traditional bra shopping.  

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.