Marketing Tactics

Bentonville, Ark. – Wal-Mart will carry Wild Oats organic food items later in April with a new, more affordable price point on products covering a broad variety of categories. Wal-Mart estimates customers will save 25% or more when comparing Wild Oats to national brand organic products.

Whole Foods Market might as well declare bankruptcy now judging from widespread media coverage of Walmart’s decision to sell roughly 100 organic dry grocery items under the Wild Oats brand.

Family Dollar plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter, which was adversely affected by the extra week in last year's quarter, severe weather, holiday promotions and a challenging consumer environment.

The company is also slowing its new store growth beginning in fiscal 2015 to bolster its return on investment. It now anticipates opening 350 to 400 new stores as opposed to approximately 525 stores in 2014.
 

The Wild Oats brand will begin appearing on Walmart shelves this month as the retailer plans to offer 100 low priced organic dry grocery items.

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

The newest jewel in Amazon’s content crown is leading digital comics provider comiXology.

Amazon reached an agreement to acquire comiXology for an undisclosed sum. The company was founded in 2007 offers an extensive library of digital comic book content from more than 75 top publishers as well as top independent creators. According to Amazon, comiXology revolutionized the digital comics reading experience with its immersive Guided View technology.

Minneapolis -- Target Corp. is introducing “Made to Matter – Handpicked by Target.” The collection brings together 17 natural, organic and sustainable brands to introduce new products.

Target is expanding its sustainable products offering with a new collection called “Made to Matter — Handpicked by Target.”