Marketing Tactics

David’s Bridal LLC is letting brides in its loyalty program share their perks with members of their bridal party.

It’Sugar’s retail expansion continues.

In the dynamic world of retail, the concept of localized marketing and planogramming is gaining traction as a means to create a more personalized shopping experience for customers.

Salt Life continues to grow its retail footprint, with both full-price and outlet locations.

Nearly half of Americans say that music playing inside of a store impacts their shopping experience.

Best Buy reported better-than-expected profits on slightly softer-than-expected revenue for its third quarter as consumers continue to rein in spending on certain items.

Abercrombie & Fitch Co. continued its momentum with better-than-expected third-quarter top- and bottom-line results amid a strong back-to-school season and growth across its main brands.

New data indicates retailers will have a lot to be thankful for during the upcoming Black Friday-Cyber Monday (BFCM) shopping events.