Marketing Tactics

Petco has launched a new, customizable pet health insurance offering with insurance leader Nationwide to better meet pet parents’ needs.

A select number of brands meet or exceed consumers’ expectations to such an extent that they are able to convert market-share and loyalty into category and market dominance.

Dave Kimball, CEO of Ulta Beauty, detailed the ways in which the retailer is attempting to stay ahead of the curve by listening to its customers.

With more than 50 keynote and featured sessions led by industry experts, NRF 2024 more than lived up to its reputation as “Retail’s Big Show.

David Roth, CEO of The Store WPP, a division of brand analytics platform BAV, detailed the brands and retailers that have developed the largest bases of loyal customers at NRF 2024.

Chief marketing officers for Claire's and Crocs discussed their respective "brand reboots" at NRF 2024.

Kirkland’s has named its first female chief executive.

Asian toy and entertainment brand Pop Mart has expanded into California’s Bay Area with its first store.