Shopper Insights

The rapid growth of artificial intelligence-referred sources in online retail traffic is having an impact on how consumers discover products.

While viewership for the Super Bowl is expected to rise this year, spending for the big game may decrease.

Consumers are becoming less likely to engage with retailers online, with several economic and behavioral factors as key drivers.

The rising use of GLP-1 weight-loss medications such as Ozempic and Wegovy is having an impact on consumer dining and drinking habits.

Five metro areas have been determined as having the most consumer momentum going into 2026.

Total retail spending held steady in December as consumers continued to spend, but they also made it clear —through reduced demand — that they have limitations.

An overwhelming majority of consumers shopped online during the holiday season, but concerns still remain about how retail brands are using their data.

Even after the holidays, consumers are expected to remain active in the first two months of the year.