Consumer Insights

Product and price are the top reasons for shopping with particular brands, according to AlixPartners’ new Consumer Sentiment Index (CSI).

Getting consumers to sign up for a retailer or brand’s newsletter requires giving them something for free, according to new data.

Toronto -- A study of big-box retail consumers, released Thursday, found that only two in five consumers believe that retailers value their input, and just 29% believe it is acted upon.

According to the Consumer Insights Panel survey conducted by customer experience management solution provider Empathica Inc., 85% of the 6,500 consumers surveyed have provided some form of feedback to big-box retailers, yet only 46% believe that brands actually use this feedback to make constructive changes to the customer experience. 

TORONTO — A study of big-box retail consumers, released Thursday, found that only two in five consumers believe that retailers value their input, and just 29% believe it is acted upon.

According to the Consumer Insights Panel survey conducted by customer experience management solution provider Empathica Inc., 85% of the 6,500 consumers surveyed have provided some form of feedback to big-box retailers, yet only 46% believe that brands actually use this feedback to make constructive changes to the customer experience.