Looming tariffs that are expected to impact the prices of daily essentials have consumers less confident in their finances than they were at the start of the year.
Consumers have altered their spending behavior in response to ongoing macroeconomic headwinds, signaling a widespread realignment in how and where Americans shop.
Amid higher costs and other pressures, consumers will scrutinize every dollar spent this holiday season and make more “intentional” trade-offs decisions in every category.
