Consumer Insights

Two home improvement chains dominated category spending in 2024.

Amid higher costs and other pressures, consumers will scrutinize every dollar spent this holiday season and make more “intentional” trade-offs decisions in every category.

Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event.

Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago.

A new survey reveals that tariff pressures are continuing to impact American consumers’ outlook.

Grocery store preference drastically varies by age, with older consumers opting for supermarkets and younger consumers favoring discount chains.

Sticking to a budget is top-of-mind for back-to-school shoppers this year, with the cost of goods once again serving as the biggest source of stress.

Rising costs driven by tariffs are causing consumers across the globe to scale back spending, switch brands, and rethink long-standing habits — including summer travel.