Consumer Insights

Higher-income consumers are remaining positive about their economic position, but many are still noticing price hikes due to tariffs.

Amid high prices, U.S. consumers are largely remaining cautious about their spending ahead of shopping holidays.

Consumers’ affinity for a brand does not necessarily guarantee loyalty.

With Supplemental Nutrition Assistance Program (SNAP) benefits set to go dark this weekend, Numerator has shared new data on the impact that the pause will have on retailers.

The overwhelming majority of luxury goods sales are taking place in stores.

A large number of holiday shoppers will adjust their holiday spending this year, with many honing in on three main purchase drivers.

Amid increased prices at restaurants and higher costs of living, consumers are scaling-back how often they dine out.

While much has been said about the spending power of Gen Z and millennial consumers, Gen X is still the age cohort with the greatest impact on retail sales.