Events

The art and science of researching how shoppers decide is at a crossroad.  The  shopper insights discipline originally developed when retailers began saying to CPG manufacturers that they have a thorough understanding of behavioral data and its findings, but lack a genuine grasp of how their customers and non-customers think and the “why” that drives that behavior.

Beachwood, Ohio -- Developers Diversified Realty Corp. said that it earned one MAXI Gold and four MAXI Silver awards for shopping center marketing and management programs at the International Council of Shopping Centers' Fusion Conference in Hollywood, Calif.

In the Sales Promotions and Events category, a MAXI Gold was awarded to the 25 on the 25th event at Deer Park Town Center in Chicago. The center developed a wine-tasting promotion to showcase a local merchant and encourage shoppers to explore the center.

Dallas -- The Retail Connection, L.P., Lincoln Property Company Commercial and the Fidelity Real Estate Group announced Friday that they have acquired Village on the Parkway, a 380,000-sq.-ft. lifestyle center located in the Addison area of the Dallas Fort Worth Metroplex.

The center was sold by J.E. Robert Co. after the default by its previous owner.

Oak Brook, Ill. -- McDonald's Corp. and its franchisees plans to hire as many as 50,000 new U.S. employees -- ranging from restaurant crew to managers -- on April 19. The one-day event will seek to bring in and hire a combination of both full- and part-time positions in close to 14,000 U.S. restaurants nationwide, increasing the company's U.S. work force by 7.7% to 700,000, but such hiring is typical in the lead up to the busy summer months.

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Franchitti will pilot the number 10 Kellogg’s Honda Dallara for TCGR in round four of the Izod IndyCar Series in Brazil at the Itaipava Sao Paulo Indy 300 presented by Nestle on May 1 and in round 14 at the Baltimore Grand Prix on Sept. 4.

AUSTIN, Texas — Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website homepage to celebrate April Fools' Day.

The homepage featured such items as "insects raised with compassion," stinky cheese lipstick and bizarre recipes. The retailer even featured a video about finding love at its stores on both the website and its Facebook fan page. Needless to say, it received many "likes."

PLEASANTON, Calif. — Safeway on Friday announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives.

PITTSBURGH — General Nutrition Centers Thursday evening announced its initial public offering of 22.5 million shares of its Class A common stock at an opening price of $16 per share.

Of the shares offered, 16 million are being issued and sold by GNC and 6.5 million shares are being sold by selling stockholders.

In addition, selling stockholders have granted the underwriters a 30-day option to purchase up to an additional 3.4 million shares. That offering is expected to close on April 6.