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Macy’s and J.C. Penney top RSR report on digital advertising
Morrisville, N.C. -- Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.
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Eight national retailers to open at River Chase
Covington, La. -- Stirling Properties said Monday that River Chase Shopping Center Phase Two, which broke ground in August, has added eight new national tenants that will bring 85,000 sq. ft. of retail space to River Chase as part of an expansion to the development’s existing shopping center. All stores are expected to open spring 2012.