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Sears names winner in app developer challenge
Hoffman Estates, Ill. -- “The Chore Score,” an app that allows parents to create chore lists for their kids with rewards that can be redeemed at Sears stores or Sears.com, won the recent Sears Startup & Developer Challenge. The contest, held for three days, featured more than 150 participants using the Sears development API to create apps that would strengthen the experience of the Sears Shop Your Way membership program.
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Mobile at Forefront
Delivering a superior mobile experience is a top holiday priority
Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.
