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Events

  • Former HSN chief to head ValueVision Media

    ValueVision Media, a multichannel electronic retailer operating as ShopHQ via TV, Internet and mobile, has named Mark Bozek as CEO. It has also reconstituted its board of directors and appointed Bob Rosenblatt as its non-executive chairman.

    Bozek succeeds Keith Stewart, who has resigned as CEO and as a director of the company. Bozek has more than 20 years of senior executive experience in the multichannel commerce, electronic retailing and entertainment industries, including having served as CEO of HSN, SVP of QVC and as a producer at Fox Television.

  • PacSun runs omnichannel summer celebration

    Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.

    The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.

     

  • Bass Pro Shops to open 145,000-sq.-ft. store in upstate New York

    Victor, N.Y. -- Bass Pro Shops announced plans for a new Bass Pro Shops Outdoor World in Victor, New York, which is part of the Rochester metro area. The 145,000-sq.-ft. store will be the primary anchor for Fishers Ridge, a 96-acre mixed-use development. The store has a tentative opening date of 2016.

    This will be the company’s third store in New York, as it currently operates stores in Auburn and Utica. This will be the first large-format store in the Empire State.

  • H&M previews summer looks with summer camp event

    Retailer H&M showed off items from its summer fashion line with a summer camp-themed event in Brooklyn.

    Following a preview of the fashion retailer, guests participated in postcard writing activities and played Ping-Pong, culminating in a performance by Zoe Kravitz’s band, Lolawolf, around a campfire.

    "I think H&M does a really great job making clothes that are affordable but still fashionable and well made,” Kravitz said.

  • Starbucks, Downtown Disney West Side, Orlando, Florida

    Starbucks Corp. has opened its first company-operated store at Walt Disney World Resort, a nearly 4,000-sq.-ft. site at Downtown Disney West Side in Orlando, Florida.

  • GameStop expands Expo appeal with Twitch deal

    Gamers who can’t make it to Anaheim, California, this fall for GameStop’s third annual Expo will still be able to participate in the retailer’s event thanks to a new relationship with Twitch, the world’s leading online gaming community.

    GameStop and Twitch, a video platform with a massive audience, reached an agreement in which Twitch will broadcast live from GameStop’s annual video gaming show known as Expo. The event will be held September 10 and occupies 300,000 sq. ft. at the Anaheim Convention Center.

  • Macerich and HGTV prep holiday marketing effort

    Santa Monica, Calif. — Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls. The initiative aims to add digital and social media to the traditional holiday experience of visiting Santa.

  • Bud Light’s World Cup campaign woos Latinos

    During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

    "Integrating our sponsorship with education is at the core of our company values,” Bud Light Brand Manager Miguel Nigrinis said. “It's a winning recipe for Latinos that aspire to hold a university degree.”

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