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Giving Thanks for Retail IT
Many retailers are no doubt entering Thanksgiving week with trepidation at the prospect of keeping all systems go during what has become a six-day frenzy of “Black Friday” activity that now runs from the Wednesday before Thanksgiving to the Monday after. But retailers actually have quite a bit to be thankful for in the world of IT. Let’s raise an imaginary glass of homemade cider and give thanks for a few helpful technology developments:
Cloud Technology
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Deloitte survey finds that more than half of consumers will shop Black Friday
More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.
Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.