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A favorable forecast provides tailwind to Q4 comps
In addition to all the various strategies Walmart has in place to restore same-store sales growth to its U.S. division. A major factor in its favor is that the size of the pie is expected to growth this year.
The National Retail Federation is out with its annual forecast, and according to the trade group, holiday sales are expected to increase 2.8% to $465.6 billion. While that growth is less than the 5.2% increase retailers experienced last year, it is slightly higher than the 10-year average holiday sales increase of 2.6%, according to NRF.
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NRF: Holiday sales forecast to rise 2.8% to $465.6 billion
Washington, D.C. -- A report released Thursday by the National Retail Federation predicted an average holiday shopping season. According to the NRF forecast, holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion. While that growth is far lower than the 5.2% increase retailers experienced last year, it is slightly higher than the 10-year average holiday sales increase of 2.6%, according to NRF.