NRF

New York -- The National Retail Federation on late Tuesday sent a letter to Senate Majority Leader Harry Reid and House Speaker John Boehner that called for replacing the magnetic-strip credit and debit cards that are widely used throughout the United States with chip-based cards that store data in an embedded computer micro-chip and require the use of a PIN rather than a signature. The chip-based cards are widely used in Europe, Asia and Africa.

As always, the NRF Conference & Exposition went by in a blur, but looking back on three jam-packed days of industry insight and networking, a few trends kept coming up again and again. Seamless retail, full mobilization of customers and employees, and item-level RFID tagging stood out as topics of interest among exhibitors and attendees. Following are a few thoughts about each of these trends that will help shape the direction of retail in the year ahead.

Seamless Retailing – Moving Beyond Omni-channel

New York -- The National Retail Federation is calling for the use of chip-and-PIN technology in credit and debit cards that. Experts say the technology, standard around the world, is more secure than the magnetic stripe cards that are still widely used throughout the United States.The technology has not been widely adopted in the United States, partly due to its higher cost  

Big data, the cloud and cognitive systems that learn are transforming the future of retail and IBM chairman, president and CEO Ginni Rometty explained during a stimulating and insightful presentation at the National Retail Federation’s annual convention.

“We’ve clearly entered a world that is mobile first,” Rometty said. “It is easy to say, but hard to do.”

Washington, D.C. - The National Retail Federation (NRF) has asked an appeals court to uphold a judge’s ruling that the Federal Reserve set its cap on debit card swipe fees far higher than intended by Congress and that the cap needs to be recalculated at a lower level.

The malicious attack on Target which resulted in a massive data breach has spawned a “we’re all in this together” attitude among the nation’s retailers with the National Retail Federation spearheading the charge for common sense consumer protection measures.

Foremost among them is usage of the more secure Chip and PIN technology in credit and debit cards that offers better encryption of data than the magnetic stripe cards that are prevalent in the U.S.

New York – Nicolas Franchet, head of e-commerce global vertical marketing at Facebook, said that compression of screen sizes as consumers switch to mobile devices is the biggest upcoming challenge retailers will face during a session titled “Data the Matters: The Future of Personalization” at the NRF 2014 Conference & Exposition on Sunday, Jan. 12.

New York -- Despite severe winter weather travails during the holiday shopping season, the National Retail Federation said Tuesday that December retail sales didn’t take the hit that many feared.

In fact, taking advantage of heavy promotions and last-minute deals, shoppers were able to move the December retail sales needle up 0.4% month-to-month, excluding automobiles, gas stations and restaurants, and up 4.6% year-over-year.