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NRF 2014: Seamless, Mobile and RFID Shine
As always, the NRF Conference & Exposition went by in a blur, but looking back on three jam-packed days of industry insight and networking, a few trends kept coming up again and again. Seamless retail, full mobilization of customers and employees, and item-level RFID tagging stood out as topics of interest among exhibitors and attendees. Following are a few thoughts about each of these trends that will help shape the direction of retail in the year ahead.
Seamless Retailing – Moving Beyond Omni-channel
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In wake of breaches, NRF calls for adoption of PIN-and-chip cards
New York -- The National Retail Federation is calling for the use of chip-and-PIN technology in credit and debit cards that. Experts say the technology, standard around the world, is more secure than the magnetic stripe cards that are still widely used throughout the United States.The technology has not been widely adopted in the United States, partly due to its higher cost