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Opinion: getting serious about social
In case you missed it, Kate Berg, president of Bentonville-based Collective Bias, shared her views about where social media is headed and what it means for brands in the most recent issue of Connecting Northwest Arkansas. Berg is helping invent the future at the rapidly growing social shopper agency so it’s worth taking a minute to get inside her head. Read more.
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An educated consumer is our best customer
Retail aficionados will recognize the headline above as the long-running tagline for Syms, the recently liquidated off-price apparel retailer. While things didn’t work out as founder Sy Syms or his CEO daughter Marcy had planned, Walmart is looking to apply similar logic about educated consumers to the area of nutrition, healthy eating and smart shopping.