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Sears looks to expand signature brands outside stores
Hoffman Estates, Ill. -- Sears Holdings Corp. has appointed Leveraged Marketing Corp. of America as its exclusive global licensing agent as it looks to capitalize on, and ways to sell, its signature Kenmore, Craftsman and DieHard brands outside its own stores.
Sears said it will work closely with Leveraged Marketing to identify, evaluate and manage licensing opportunities around the world. -
Gymboree selects Hybris to enhance omnichannel shopping experience across brands
New York -- Hybris announced that The Gymboree Corp. has selected the hybris platform to enhance its e-commerce efforts and provide a cohesive omnichannel shopping experience across its three brands, Gymboree, Crazy 8, and Janie and Jack.