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Wet Seal turns to Demandware to improve digital platform
BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy.
Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services.