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Moosejaw, Boston
Online outdoor clothing and gear retailer Moosejaw’s new store in Boston is designed to bring the quirky brand’s “Love the Madness” philosophy to life.
Unlike the company’s previous stores, which involved taking over existing retail locations from other retailers, the new space was created specifically to evoke Moosejaw’s irreverent style and establish a brick-and-mortar presence that truly reflects the brand.
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Follow the Leader
I think it’s exciting to watch retail going back downtown.
I remember shopping in big downtown department stores years ago, and I remember when the big retailers began their exodus to suburban malls leaving huge, sad-looking buildings behind.
But retail, as they say, follows rooftops, and the rooftops were springing up in suburbia and then further out in edge communities. Today, we all have a number of friends and acquaintances that commute for an hour or more in each direction every day.