-
Accenture and SAP release solution for retail CMOs
New York -- Accenture and SAP AG are jointly releasing a new application called the Marketing Performance Solution by Accenture and SAP. Sold by Accenture, the solution enables retail chief marketing officers (CMOs) view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.
-
Report: Target to offer in-store pickup of online orders by holidays
New York -- Target Corp. will follow the lead of several other retailers, including Walmart, and allow shoppers to pick up select goods ordered online in its stores, the Star Tribune reported.
Target will introduce the service, referred to as Buy Online, Pick Up in Store (BOPS), in its hometown Minneapolis market and then expand it to all of its U.S. stores by Black Friday, according to the report.